Celebrating the tilt

BRANDING & COMMUNICATIONS

Tilted at a 6.5° angle, enveloped in LED lighting, the chic and sophisticated Pad is the pinnacle of super-glamorous condo living, the most striking building on the Creek, presiding over the Burj Khalifa and the sea. Together with our partners in Amsterdam, we rolled out the identity, positioning, look and all brand expressions for The Pad.

© 2020 by brandform.