04

Market representation

We recognize how important it is to transform global strategies to practical outcomes - and why the support of a reliable local partner is key when one doesn’t have a foothold in local markets. That’s why we’ve represented key federal and industry commissions from the USA in the UAE since 2008.

From 2008 until 2017, we represented the California Table Grape Commission (CTGC), thereby contributing to a significant growth in the import of grapes in the region. Since 2016, we’ve represented the Pet Food Institute (PFI) from Washington DC in the UAE, working closely with retailers, vets and government bodies.

Our strengths include acquiring specialized permissions and approvals from government authorities and partners, developing and deploying strategic communication programs and promotions that include design, production management and promotions coordination. Our specific experience with USDA’s Market Access Programs enables us to measure programs by performance and report consistently as per the prescribed guidelines.

Through our work in the UAE, we have created strong relationships with large and mid-sized retailers, the food service industry, the food manufacturing industry and the food trading community.

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