BRANDING FOR THE OPUS, DUBAI

The Opus by Omniyat was the first foray into Dubai by the world-famous architect Dame Zaha Hadid and a destination in its own right. With an organic void right at the heart of the building, it is an architectural wonder made of engineering at its most impressive. Located in Dubai's Burj Khalifa district (and close to our offices), The Opus combines a variety of residences and a design hotel operated by the leading hotelier group ME by Melia Hotels International. Together with our partners in Amsterdam and with Dame Zaha Hadid’s office and ME by Melia in London, we developed the identity, positioning, look and all brand expressions for The Opus.