Reinterpreting legacy

CORPORATE & PRODUCT REBRANDING, AL GURG PAINTS (AGP)

AGP is a story that has many chapters, sub-plots and characters. All these experiences have made AGP what it is today, and at the same time has contributed to the nature of its identity. Today, AGP is a brand that is taking flight and creating new experiences for its customers. This is the story that we seek to tell our customers, our staff, our stakeholders and our partners. With respect to the brand’s history and the old identity (in which the logo had a bird in flight), the new logo was evolved taking the inspiration of the humble swallow. 

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