On behalf of the Federal Government of the UAE, brand>form has developed, promoted, marketed and distributed a number of win-promotions together with the supermarket trade in the country. These win-promotions have been in the price range of AED 100 to AED 10, targeting consumers from the high to mid-income groups. Between January 2008 and November 2009, over 40 marketing campaigns to promote these win-promotions have been conducted. These campaigns included point of sale supports, print and radio advertising, public relations, direct sales supports, events and others. The benefit for the client has been stupendous, both in terms of sales and brand equity. For brand>form, this has resulted in direct contact with distributors, retailers and consumers and a keen understanding of retail dynamics.
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“Beyond any of its competitors Brand>Form accelerates in their ability to truly understand client’s needs and their capacity to translate requirements into rational solutions. This goes beyond creative imagery or communication, but into ergonomically and operationally well judged applications that never forget the crucial balance of applied effort and expected reward. Brand>Form makes sense!”
Christian Franzelin, CEO,
The Millionaire Co.
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